Here’s a special message for homeowners from roofing expert Todd Miller, President of Isaiah Industries and Classic Metal Roofing Systems, our valued partner in northern Wisconsin.
“It’s hard to believe, but Isaiah Industries is closing in on 40 years as a leading specialty metal roofing manufacturer. While the company was started by my father, I have been here pretty much every step of the way, working through high school and college and joining full time the week after college graduation. Along the way, I have learned a lot of lessons, and I still strive to learn each and every day. One of the lessons I remember learning many years ago is that homeowners who choose quality metal roofs are very proactive consumers.
I remember many years ago being in Sacramento for a week of sales calls on contractors and distributors. One morning, I had an appointment cancel on me, so I took the opportunity to drive through a nice neighborhood and write down a couple of hundred addresses of homes that obviously needed roofs. When I returned to my office in Ohio, I then mailed letters and brochures to all of those addresses, thinking that surely I’d find a few homeowners who were ready for buying a beautiful, lasting metal roof. What was the result?
Not a single response. Not even one.
Then, not too long after that, I was visiting with contractors in Houston. We had a pretty good market for our products there, which continues today. One of those contractors said to me, “Todd, funny thing, but we never sell roofs to homeowners who have roofs that are in horrible shape or leaking.”
That is when two things dawned on me:
- Customers who have horrible looking roofs have horrible looking roofs not because they love horrible looking roofs but because they find themselves without a budget that allows them to replace their horrible looking roofs. When they do have some money saved up for a roof, then they will be buying the cheapest product they can find.
- Homeowners who buy quality metal roofs care about their homes, and they know what will happen if their roof falls into disrepair – leaks, rot, mold, decreased home value, expensive repairs. They, therefore, purchase a roof proactively – before they really need one – not after it’s already leaking in the upstairs closet and ruining their family photos.
The fact is, there are significant risks to not being proactive when it comes to your home’s roofs. Your home’s roof provides its first line of defense against weather problems. Blazing sun, punishing winds, torrential rain, pounding hailstones, intrusive ice, heavy snow, and even destructive fire. The roof often takes the brunt of those things. And, as most roofs age, they lose their resiliency and ability to stand up to these things.
Homeowners who do not want to put their home investments at risk make roofing decisions typically 2-3 years before their roof has deteriorated to the point of putting their home and its contents at risk. They also seek out long-lasting products that will hopefully prevent them from ever again being in a situation of having a bad roof.
It just makes sense as homeowners. We protect the things that are important and valuable to us. Only the very rich can afford to go cheap when it comes to roofing and buy a new roof every few years while having repair and damage costs in between.”
– Todd Miller, President, Isaiah Industries
Metal Roofing for Proactive Homeowners in Northern Wisconsin
If you care about your home, making a decision sooner rather than later is absolutely the right thing to do when it comes to your roof. Feel free to investigate metal roofing here, or contact us. We can help.